Spotlight On: FENTY BEAUTY by Rihanna
It comes as no surprise that Rihanna has a long CV of talents boasting music, fashion and now beauty. Her hotly anticipated line has had beauty aficionados everywhere on the edge of their seats for months and whilst she's been pretty quiet - plotting world domination, no doubt - I'm pleased to say that it's finally here. Basically, Rih Rih did not come here to play games.
I was invited to a 7 am breakfast launch at Harvey Nichols in Knightsbridge, London to view the full Fenty Beauty collection before its worldwide release at 8 am. Bloggers, Influencers, and members of the press were given the opportunity to try, buy and leave with some sparkly goodies. I have to admit I have never jumped out of bed so quickly in my life, it honestly felt like Christmas Day. I was buzzing, I was energised and I was ready to soak up Rihanna's first make up collection.
Rihanna's inspiration for the collection came from years of experimenting with the best-of-the-best beauty products and after recognising that there was still a void of tones and skin types made readily available, she decided to launch a collection "so that women everywhere would be included".
Rihanna did this by focusing on a wide range of traditionally hard-to-match skin tones, creating formulas that work for all skin types and pinpointing universal shades. As a result, those who have pink, green, blue, yellow or red undertones, will now have access to light-as-air foundation shades that closely match their skin tone, unlike other beauty brands like L'Oreal whose True Match line still failed to do so (yes, I will throw hella shade).
When I arrived at the launch I was really taken aback at how minimalistic and stylish the make up was. Compared to its outer packaging, which has the bold, daring graffiti sprawled across them, the actual make up itself is clean, sleek and simple. Thank god there were make up artists on hand to talk us through the products and show us how to apply the products together for the best results. But the real question was: are there enough foundation shades for all? Yup, Rih made sure there were 40 shades - a pretty impressive feat compared to other brands.
So, you're probably all thinking with the collection being exclusive to Harvey Nichols in Knightsbridge it's going to have a hefty price tag right? Wrong. It's cheap as chips. Rih Rih seriously hooked us up. With items starting from as little as £8 Fenty Beauty products are affordable, whilst offering that high-quality, luxury feel to them without breaking the bank. Scroll down for the full list of products.
Fenty Beauty is 100% cruelty-free
Pro Filt'r Instant Retouch Primer - The Filt'r for sexy skin in real life - £24
Pro Filt'r Soft Matte Longwear Foundation - The ultimate photo Filt'r in 40 boundary-breaking shades - £26
Killawatt Freestyle Highlighter - Glow with the flow. Killer radiance for face + eyes - £26
Invisimatte Blotting Powder - Instant refresh. On-the-go filter effect - £24
Invisimatte Blotting Paper and Refill - The roll model of blotting papers - £13 and £8
Match Stix Matte Skinstick - Conceal, correct, contour, longwear, light-as-air layering - £21
Match Stix Shimmer Skinstick - Highlight, blush, enhance, longwear, light-as-air layering - £21
Match Stix Trio - Curated for your skin tone to conceal, contour, highlight - £46
Gloss Bomb Universal Lip Luminizer - Explosive shine that feels as good as it looks - £16
Precision Makeup Sponge 100 - Precise, versatile, expert blending for all formulas - £13
Full-Bodied Foundation Brush 110 - For air-touched full coverage - £26
Cheek-hugging Highlight Brush 120 - Custom cheek-hugging shape for an effortless glow - £24
Portable Touch Up Brush 130 - Instant filter effect. Magnetized and always on standby - £19
Portable Highlighter Brush 140 - Angled for the perfect sweep. Magnetized and always on standby - £19
Portable Contour and Concealer Brush 150 - Precise, effortless sculpting. Magnetized and always on standby - £19
Here are my top picks:
- Killawatt Freestyle Highlighter - £26 - I fell in love with this highlighter mainly because it reflected so well in the light. A little goes a long way and it can be applied to your cheekbones, cupid's bow, the bridge of your nose and your forehead. You'd be guaranteed to light up any room.
- Gloss Bomb Universal Lip Luminizer - £16 - Carry this around with you EVERYWHERE. It's just the right size to have on-the-go but with a big enough wand to allow for full coverage. Unlike most lipgloss which require multiple applications throughout the day, this luscious formula is long-lasting and addictive.
- Invisimatte Blotting Powder - £24 - I have to admit, I'm a sweaty person and whenever I have a face of make up, you can bet that my forehead is going to be glowing - and not the good kind of glow. This solved my damp issues by absorbing the shine and evening out my skin tone by filling in the gaps. No more shiny foreheads!
So there we have it. I'm disappointed the launch is over but I'm super excited to see what else comes from Fenty Beauty - a little birdy told me there's still more to come and I can't wait.